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¿Y AHORA QUÉ? Reflexiones para un Futuro por Hacer
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The lord moves in mysterious ways; so becoming a planner might happen for any undetermined reason or just by chance. If you’re a social scientist, Sociologist (1989-1994), specialised in social psychology (France 1988-1990) and you are obsessed by accessing consumers using new information technologies, be careful!, it also can happens to you.
That’s the way it happened to me, after working in the biggest research institutes in Spain (i.e. Ipsos) I felt an enormous interest on applying N.I.T. to the traditional market research, by chance Delvico Bates (now Red Cell) gave me the opportunity to run Consumer Link from its starting point. Step by step Consumer Link was taking part on the communication production process moving forward from the description into action.
Nowadays Consumer LinkTM online research is integered into the planning department and last but not least, data help (that’s what client think). Nevertheless I’m still having problems to explain at home what exactly my profession consists on.
